Auto-coding Has Landed: Here’s What It Is and Why You Should Be Excited

Auto-coding is our platform’s newest feature that’s set to simplify your market research experience even further, courtesy of the Zappi development team. It’s currently a ‘Beta’ feature, which means we’re looking to refine it with your feedback. This feature is...

/ February 6, 2019
Happy new year

5 Predictions for the Consumers Insights Industry in 2019

2018 was a big year for the consumer insights space. We saw a major consolidation (IPSOS bought the survey parts of GFK), a massive exit (SAP bought Qualtrics), and several capital ingestions from the VC community – the industry was...

/ January 2, 2019
Important choices

5 Questions to Ask When Choosing an Automated Market Research Solution

When you’re thinking about beginning an internal research transformation by adopting an automated market research solution, you’re likely to feel stumped by the sheer number of options on offer. It’s important to understand software differentiators and key features when comparing...

/ November 16, 2018
Patricia Montesdeoca

From Client to ‘Client Transformation’: Why I’m Helping Build a Better Future With Zappi

I’m a researcher by passion, hobby, and by profession. I like to ask ‘why’ – and it’s great to do what I love for a living. I come from the corporate world, having worked with Coca-Cola, Colgate, Gatorade, and Quaker...

/ November 1, 2018
Zappi's wizard tool

The Wizard is Waiting: How To Make Sure You’re Asking the Right Questions

One key factor that can make or break a research project is in choosing the appropriate research methodology. At Zappi, our mission is to continue making market research cheaper, faster, and (crucially) better. However, having made research cheaper, it’s become...

/ October 18, 2018
Reena at Zappi

Working at Zappi: Great Vision Without Great People Is Irrelevant

You might think of Zappi as a factory, or a machine, humming away, navigating algorithms and delivering cutting-edge research. Truth be told, there’s a vast team of incredible people working behind the scenes, responsible for our amazing technology. Since I...

/ October 15, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018

Go Deeper! Three Things to Consider on the Road to Advanced Analysis…

Today, there is an abundance of research options available to marketers, from the more traditional techniques to automated options like ours, but there’s more to consumer insights than cycle of test and learn. The best research helps businesses make better...

/ August 23, 2018

The Customer Is Always Right: Why Building an Audience Is the Centerpiece of Good Research

Traditionally, market research involved extended time in direct conversation with consumers, but a lot has changed since the advent of online research options. Researchers might find that much of the conversation at conferences and in online articles revolves around the...

/ August 6, 2018