Everything You Need to Know About Market Research Automation

Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. Another study has shown that 80 percent of researchers believe market research automation...

/ June 6, 2019

The New Consumer Centric Approach to Insights

At the recent SXSW event, I attended a panel discussion about the challenges that big brands face in using consumer insights to become truly customer centric. Panelists Michele Gansley, (Wrigley) and Tim Warner (Pepsico) shared with the audience some of...

/ May 30, 2019
Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

My Takeaways from IIeX and What it Means for Our Industry

I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I...

/ May 3, 2019

If Data Were Dating: Meta-Analysis in Market Research

If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which...

/ May 2, 2019

How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019

Understanding Engagement: The Importance of In-context Advertising Insights

We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need...

/ April 3, 2019
auto-coding

Auto-coding Has Landed: Here’s What It Is and Why You Should Be Excited

Auto-coding is our platform’s newest feature that’s set to simplify your market research experience even further, courtesy of the Zappi development team. It’s currently a ‘Beta’ feature, which means we’re looking to refine it with your feedback. This feature is...

/ February 6, 2019