Announcing Zappi Crosstab: A New Breed of Analysis Tool (Almost As Cute As a Puppy)

Cockapoos, Labradoodles, Yorkie-poos. It seems that every day there is a new designer crossbreed, each more adorable than the last. Breeders aim to take much loved pedigrees, and combine them to produce new breeds that embody the very best characteristics...

/ August 8, 2019

Zappi Volunteer Coaches Learn As Much As Their Student Mentees

One office, 22 students, 13 Zappi people – a recipe for chaos? Luckily not, as Zappi’s Camden office recently enjoyed a successful partnership with career coaching charity Future Frontiers. Volunteers invited students from a local girls’ school to the office...

/ August 14, 2019

Five Essential Tips for Choosing an Internship; And Why I Chose Zappi

I couldn’t turn down the offer to spend a summer in Zappi’s marketing team. Not only could I try something completely new but, also, I could move to central London and live out the “dream summer internship” all students hope...

/ July 12, 2019

GRIT Report Names Zappi Most Innovative Research Tech Supplier of 2019

We’re sure you’ve already heard the news about the GRIT Business & Innovation Report for 2019, and have taken a look at the full Top 50 for the year. But just in case the email has slipped through your busy...

/ July 11, 2019
Choosing a donut

Lean In: How Lean Product Development Helps Big Brands Fight Back

Innovation ain’t what it used to be. These days, being an incumbent brand with a well-established R&D department and a proven NPD process may not be enough to retain market share, when start-ups run by digital natives are snapping at...

/ July 1, 2019

Zappi Appoints Former Microsoft Insights Lead, Z Johnson, as New VP of Customer Transformation

The industry’s fastest-growing automated consumer insights platform, Zappi, has appointed Z Johnson as its new VP of Customer Transformation. Johnson is brought on to evolve how Zappi’s customers access and leverage their insights and turn them into a competitive advantage....

/ June 26, 2019

Everything You Need to Know About Market Research Automation

Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. Another study has shown that 80 percent of researchers believe market research automation...

/ June 6, 2019

The New Consumer Centric Approach to Insights

At the recent SXSW event, I attended a panel discussion about the challenges that big brands face in using consumer insights to become truly customer centric. Panelists Michele Gansley, (Wrigley) and Tim Warner (Pepsico) shared with the audience some of...

/ May 30, 2019
Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019