Five Essential Tips for Choosing an Internship; And Why I Chose Zappi

I couldn’t turn down the offer to spend a summer in Zappi’s marketing team. Not only could I try something completely new but, also, I could move to central London and live out the “dream summer internship” all students hope...

/ July 12, 2019

GRIT Report Names Zappi Most Innovative Research Tech Supplier of 2019

We’re sure you’ve already heard the news about the GRIT Business & Innovation Report for 2019, and have taken a look at the full Top 50 for the year. But just in case the email has slipped through your busy...

/ July 11, 2019
Choosing a donut

Lean In: How Lean Product Development Helps Big Brands Fight Back

Innovation ain’t what it used to be. These days, being an incumbent brand with a well-established R&D department and a proven NPD process may not be enough to retain market share, when start-ups run by digital natives are snapping at...

/ July 1, 2019

Zappi Appoints Former Microsoft Insights Lead, Z Johnson, as New VP of Customer Transformation

The industry’s fastest-growing automated consumer insights platform, Zappi, has appointed Z Johnson as its new VP of Customer Transformation. Johnson is brought on to evolve how Zappi’s customers access and leverage their insights and turn them into a competitive advantage....

/ June 26, 2019

Everything You Need to Know About Market Research Automation

Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. Another study has shown that 80 percent of researchers believe market research automation...

/ June 6, 2019

The New Consumer Centric Approach to Insights

At the recent SXSW event, I attended a panel discussion about the challenges that big brands face in using consumer insights to become truly customer centric. Panelists Michele Gansley, (Wrigley) and Tim Warner (Pepsico) shared with the audience some of...

/ May 30, 2019
Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

My Takeaways from IIeX and What it Means for Our Industry

I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I...

/ May 3, 2019