How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019

Understanding Engagement: The Importance of In-context Advertising Insights

We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need...

/ April 3, 2019