The New Consumer Centric Approach to Insights

At the recent SXSW event, I attended a panel discussion about the challenges that big brands face in using consumer insights to become truly customer centric. Panelists Michele Gansley, (Wrigley) and Tim Warner (Pepsico) shared with the audience some of...

/ May 30, 2019
Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

My Takeaways from IIeX and What it Means for Our Industry

I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I...

/ May 3, 2019

If Data Were Dating: Meta-Analysis in Market Research

If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which...

/ May 2, 2019