Image of the original notebook of business acronyms

What is a TLA? The A to Zappi of Market Research Acronyms

I bet you use acronyms. It’s well known that people love business acronyms: And, just maybe, over-use them. Since I started at Zappi four months ago, I have been de-coding the acronyms that have been thrown at me. Including an...

/ September 11, 2019