A James Hodges

All posts by

A James Hodges


Auto-coding Has Landed: Here’s What It Is and Why You Should Be Excited

Auto-coding is our platform’s newest feature that’s set to simplify your market research experience even further, courtesy of the Zappi development team. It’s currently a ‘Beta’ feature, which means we’re looking to refine it with your feedback. This feature is...

/ February 6, 2019
Important choices

5 Questions to Ask When Choosing an Automated Market Research Solution

When you’re thinking about beginning an internal research transformation by adopting an automated market research solution, you’re likely to feel stumped by the sheer number of options on offer. It’s important to understand software differentiators and key features when comparing...

/ November 16, 2018

The End of Marketing Analytics as We Know It: A New Way to Measure and Optimize Your Marketing Strategy

The job of marketers is to attract new customers. Simple. But 60% of marketers create one new piece of content every day. In the hurried age of social media and up-to-the-minute analytics, some can’t see the forest for the trees....

/ July 20, 2018

Zappi’s Brand Is Changing: A Message For Our Users and Partners [Truncated]

Our goal has always been to help businesses make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as customers, developed 25 new solutions in-house, and scaled what we do globally. However,...

/ July 16, 2018

How Smart Research Helps Make Fast Food Exciting, Original, and Profitable: Six of the Best and Worst Menu Variations

The speed and price of fast food were, for a short while, enough to satisfy the population. Despite selling 75 hamburgers every second, the simpler days of McDonalds’ original menu are over: cheeseburger, hamburger, fries with that? Customers want variety:...

/ June 21, 2018

Getting Sh*t Done: Do Cross-functional Teams Actually Work?

We recently abandoned our desks in favor of sunshine and beach views in Crete, where we brought the entire business of over 200 employees together in one place. Colleagues from our offices in London, the U.S., Cape Town, and further...

/ June 5, 2018

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

Naming New Products Isn’t As Easy As It Looks: 12 Examples of The Good, The Bad, And The Ugly

Many new product names aren’t tested thoroughly enough, if at all. 80% of each year’s 30,000 new consumer products fail and inefficient brand building is partly to blame. You might be familiar with the usual process: marketers rely on hunches...

/ March 9, 2018

What’s love got to do with it? How you can use negative emotions in ads to drive behavior change

In advertising, it’s a common misconception that the best ads are happy-go-lucky, full of fun, and generally inoffensive. However, our data shows that uncomfortable or distressing ads, aiming to shock or upset the viewer, are some of the most effective...

/ February 15, 2018