A James Hodges

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A James Hodges

Insightful optimism: Babita Earle responds to Ray Poynter’s Automation Report

Ray Poynter, with input from experts across the world of Market Research, has penned a far-reaching research report, with ZappiStore as its proud sponsor. ‘Automation and Market Research: A journey, not a destination’ is available now through NewMR. The report...

/ September 23, 2016

[Webinar] A.I. meets Market Research

When thinking of A.I., chances are you might recall a selection of sinister robots from cinema: 2001’s HAL 9000, i Robot’s VIKI, or maybe Marvel’s Ultron. In actuality, A.I. is proving itself an invaluable aid, rather than a hindrance. To explore how...

/ September 13, 2016

Gatorade & the NBA: Does sponsorship still matter?

Sponsorship is a costly investment, but when done correctly, its benefits can magnify brand presence tenfold. This year, PEPSICO wanted to ascertain whether or not Gatorade’s continued sponsorship of the NBA was delivering value. They needed validated evidence to inform their marketing strategy for...

/ August 23, 2016

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016

Betty Adamou’s Top Tips: The New Research Speakers Club comes to ZappiStore

Do you dream of speaking at a major research conference? If so, keep an eye on Annie Pettit, Betty Adamou, and a great many others who are hosting events worldwide – they want to turn your dream into a reality. The...

/ June 30, 2016