Ken Yanhs

All posts by

Ken Yanhs

The New Consumer Centric Approach to Insights

At the recent SXSW event, I attended a panel discussion about the challenges that big brands face in using consumer insights to become truly customer centric. Panelists Michele Gansley, (Wrigley) and Tim Warner (Pepsico) shared with the audience some of...

/ May 30, 2019

Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018

Top Market Research Events to Add to Your 2018 Calendar

In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research...

/ December 12, 2017