All posts by

Mckenzie Davis

McKenzie Davis sits in Portland, Oregon as Customer Success for the west region at Zappi, adding strategic value for many accounts, in and out of the tech field. Previously, McKenzie worked in the Consumer Insight department at Disney in Florida. She can be found vitamin-D deprived and reading novels in various coffee shops enjoying the Northwest rain from inside.

How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019