Ryan Barry

All posts by

Ryan Barry

Ryan Barry is the Chief Revenue Officer at ZappiStore.

Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

My Takeaways from IIeX and What it Means for Our Industry

I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I...

/ May 3, 2019

If Data Were Dating: Meta-Analysis in Market Research

If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which...

/ May 2, 2019
Happy new year

5 Predictions for the Consumers Insights Industry in 2019

2018 was a big year for the consumer insights space. We saw a major consolidation (IPSOS bought the survey parts of GFK), a massive exit (SAP bought Qualtrics), and several capital ingestions from the VC community – the industry was...

/ January 2, 2019

Zappi’s Brand Is Changing and Here’s Why: A Message For Our Users and Partners

In 2013, we set out to create an automated insights platform. Our goal has always been to help businesses like yours make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as...

/ June 8, 2018

5 Tips to Make Your Insights Department Agile

At ZappiStore, we have had the pleasure of meeting with insights departments small and large across many verticals. These tips are a culmination of some of the broad principles we see around the more agile, outcome focused groups. Hopefully insights...

/ October 8, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015