All posts by

Sasha Laferte

Sasha Laferte is Zappi's Director of Content, Product, and Engagement. She’s written for a wide range of digital marketing publications including Content Marketing Institute, LinkedIn Marketing Solutions, Salesforce, Convince and Convert, and HubSpot. Her experience spans writing for marketing software companies to creating viral content for Wenner Media (the parent company of Rolling Stone and Us Weekly). Sasha enjoys marketing, tech, travel, fitness, sushi, and her goldendoodle Barry. Sasha has a BA in Writing, Literature and Publishing from Emerson College in Boston, MA.

Announcing Zappi Crosstab: A New Breed of Analysis Tool (Almost As Cute As a Puppy)

Cockapoos, Labradoodles, Yorkie-poos. It seems that every day there is a new designer crossbreed, each more adorable than the last. Breeders aim to take much loved pedigrees, and combine them to produce new breeds that embody the very best characteristics...

/ August 8, 2019
Choosing a donut

Lean In: How Lean Product Development Helps Big Brands Fight Back

Innovation ain’t what it used to be. These days, being an incumbent brand with a well-established R&D department and a proven NPD process may not be enough to retain market share, when start-ups run by digital natives are snapping at...

/ July 1, 2019

Zappi Appoints Former Microsoft Insights Lead, Z Johnson, as New VP of Customer Transformation

The industry’s fastest-growing automated consumer insights platform, Zappi, has appointed Z Johnson as its new VP of Customer Transformation. Johnson is brought on to evolve how Zappi’s customers access and leverage their insights and turn them into a competitive advantage....

/ June 26, 2019

Everything You Need to Know About Market Research Automation

Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. Another study has shown that 80 percent of researchers believe market research automation...

/ June 6, 2019

4 Ways Insights Professionals Can Help Their Organizations Grow

Zappi officially launched their Zappi Insiders program on the coat-tails of an exclusive dinner at Eleven Madison Park after The Quirks Event in NYC. The program is designed with the hopes of fostering an environment of growth and collaboration among...

/ March 12, 2018

Concept Testing: 4 Steps to Optimize and Why It’s Important

Launching a new product or modifying an existing one is scary. 80 percent of the 30,000 new consumer products launched each year fail. With that said, a new project has the opportunity to create a new revenue stream for your...

/ March 2, 2018

How to Test Your Product’s On-Shelf Performance with Package Testing

One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done...

/ February 2, 2018

3 steps to successful product claims

85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful...

/ December 28, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017