Announcing Zappi Crosstab: A New Breed of Analysis Tool (Almost As Cute As a Puppy)

Cockapoos, Labradoodles, Yorkie-poos. It seems that every day there is a new designer crossbreed, each more adorable than the last. Breeders aim to take much loved pedigrees, and combine them to produce new breeds that embody the very best characteristics...

/ August 8, 2019
Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019
Important choices

5 Questions to Ask When Choosing an Automated Market Research Solution

When you’re thinking about beginning an internal research transformation by adopting an automated market research solution, you’re likely to feel stumped by the sheer number of options on offer. It’s important to understand software differentiators and key features when comparing...

/ November 16, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018

The Customer Is Always Right: Why Building an Audience Is the Centerpiece of Good Research

Traditionally, market research involved extended time in direct conversation with consumers, but a lot has changed since the advent of online research options. Researchers might find that much of the conversation at conferences and in online articles revolves around the...

/ August 6, 2018

The End of Marketing Analytics as We Know It: A New Way to Measure and Optimize Your Marketing Strategy

The job of marketers is to attract new customers. Simple. But 60% of marketers create one new piece of content every day. In the hurried age of social media and up-to-the-minute analytics, some can’t see the forest for the trees....

/ July 20, 2018

Zappi’s Brand Is Changing: A Message For Our Users and Partners [Truncated]

Our goal has always been to help businesses make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as customers, developed 25 new solutions in-house, and scaled what we do globally. However,...

/ July 16, 2018