Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is over! Congratulations, you won. Good news, so did data.

/ May 29, 2015

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would. In a time where agencies and brand teams are making decisions...

/ March 16, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014

Will Stephen Phillips become the most hated man in MR?

Steve Phillips‘s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen. “A couple of years ago, I...

/ April 12, 2013