3 steps to successful product claims

85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful...

/ December 28, 2017

Looking ahead to your new year’s resolutions in digital advertising

With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects...

/ December 26, 2017

Artificial Intelligence is more than a buzzword: how to spot the fakes

Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of...

/ December 15, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video per day. No wonder brands are fighting to capture the attention of the ultra-connected generation through video content. With that in mind, it’s sad to learn as many as 88% of viewers...

/ January 12, 2017

Webinar: LINKing PepsiCo’s digital success to automated pre-testing

How do you test digital advertising effectively and ensure its positive impact before it goes online? In this webinar, we explored how PepsiCo was able to address the challenge head-on. Challenges of digital ad testing With the rise of digital,...

/ October 24, 2016

Truck wars: Coca-Cola vs Cadbury

  Cadbury is taking a page out of the Coca-Cola book this Christmas and sending its own fleet of trucks out to unsuspecting cities across the UK. In their 2015 Christmas advert, the lorries, filled with chocolate, assemble to form an...

/ November 24, 2015