Messy desk

You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day

If you’re in a corporate Consumer Insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick:  why they do what they do, and buy what they buy. If you’d wanted to...

/ May 23, 2019

Teach Marketers Consumer Insights: A Guide for Democratizing Your Insights Approach

If you weren’t so busy, you might have time to reflect that this is a great time to be working in Consumer Insights. Customer centricity is more important than ever before, and the best way for companies to become customer...

/ May 23, 2019

My Takeaways from IIeX and What it Means for Our Industry

I’m one week out from an inspiring (and exhausting) few days in Austin for IIeX 2019, an event which remains my favorite conference in the insights business. I have a personal and unique relationship with IIeX. IIeX was where I...

/ May 3, 2019

If Data Were Dating: Meta-Analysis in Market Research

If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which...

/ May 2, 2019

How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019

Understanding Engagement: The Importance of In-context Advertising Insights

We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need...

/ April 3, 2019
auto-coding

Auto-coding Has Landed: Here’s What It Is and Why You Should Be Excited

Auto-coding is our platform’s newest feature that’s set to simplify your market research experience even further, courtesy of the Zappi development team. It’s currently a ‘Beta’ feature, which means we’re looking to refine it with your feedback. This feature is...

/ February 6, 2019
Happy new year

5 Predictions for the Consumers Insights Industry in 2019

2018 was a big year for the consumer insights space. We saw a major consolidation (IPSOS bought the survey parts of GFK), a massive exit (SAP bought Qualtrics), and several capital ingestions from the VC community – the industry was...

/ January 2, 2019
Patricia Montesdeoca

From Client to ‘Client Transformation’: Why I’m Helping Build a Better Future With Zappi

I’m a researcher by passion, hobby, and by profession. I like to ask ‘why’ – and it’s great to do what I love for a living. I come from the corporate world, having worked with Coca-Cola, Colgate, Gatorade, and Quaker...

/ November 1, 2018