Betty Adamou’s Top Tips: The New Research Speakers Club comes to ZappiStore

Do you dream of speaking at a major research conference? If so, keep an eye on Annie Pettit, Betty Adamou, and a great many others who are hosting events worldwide – they want to turn your dream into a reality. The...

/ June 30, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace of change in the market research industry. With automation, mobile surveys, and tech-driven innovation raised as key themes, we spoke with industry experts Ray Poynter and Stephen Phillips in order...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016

Automation of IP vs DIY Research : A Food Tale Of The Chefs vs Ingredients

Clients are hungry for more, more for less, and more faster. Technology is the only cuisine we can serve to still their appetite! Debate is ongoing with regards to the merits and caveats of DIY (Do-It-Yourself) research in the market...

/ May 16, 2016

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can be read here. Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it...

/ May 3, 2016

Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016

Waning Cultural Relevance of Oscars & Grammys

This article was originally posted by Joanna Franchini on Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground. Not even the promise – and ultimate delivery  – of...

/ March 9, 2016

In Pursuit of Quick Without Dirty

Seeking to do things quicker and more profitably, cutting corners without compromising quality, doing a job well enough. For many of us, these are often necessity in the modern world, regardless of the industry or circumstance we’re in. The world...

/ February 25, 2016

How Automation Will Change the Role Of Young Researchers

Are we young researchers ready to face the automation era? One thing that I learned interviewing the CEO of ZappiStore, the first automation research shop, is that we are now shifting from how to what. I have always been intrigued...

/ February 17, 2016