If Data Were Dating: Meta-Analysis in Market Research

If data were dating, then many of us Insights professionals would be guilty of some rookie romantic errors. Instead of building long-term, fulfilling relationships with our market-research data, we are treating it as throw-away, good for one use only, which...

/ May 2, 2019

How Tech Companies Find the Right Types of Consumer Insights

If you’re in an insight role at a consumer tech company, the types of consumer insights your internal customers need will vary according to your company’s lifecycle stage. We’ve listed the research tools and tests that will give you the...

/ April 11, 2019

Understanding Engagement: The Importance of In-context Advertising Insights

We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need...

/ April 3, 2019

Auto-coding Has Landed: Here’s What It Is and Why You Should Be Excited

Auto-coding is our platform’s newest feature that’s set to simplify your market research experience even further, courtesy of the Zappi development team. It’s currently a ‘Beta’ feature, which means we’re looking to refine it with your feedback. This feature is...

/ February 6, 2019
Happy new year

5 Predictions for the Consumers Insights Industry in 2019

2018 was a big year for the consumer insights space. We saw a major consolidation (IPSOS bought the survey parts of GFK), a massive exit (SAP bought Qualtrics), and several capital ingestions from the VC community – the industry was...

/ January 2, 2019
Important choices

5 Questions to Ask When Choosing an Automated Market Research Solution

When you’re thinking about beginning an internal research transformation by adopting an automated market research solution, you’re likely to feel stumped by the sheer number of options on offer. It’s important to understand software differentiators and key features when comparing...

/ November 16, 2018
Patricia Montesdeoca

From Client to ‘Client Transformation’: Why I’m Helping Build a Better Future With Zappi

I’m a researcher by passion, hobby, and by profession. I like to ask ‘why’ – and it’s great to do what I love for a living. I come from the corporate world, having worked with Coca-Cola, Colgate, Gatorade, and Quaker...

/ November 1, 2018
Zappi's wizard tool

The Wizard is Waiting: How To Make Sure You’re Asking the Right Questions

One key factor that can make or break a research project is in choosing the appropriate research methodology. At Zappi, our mission is to continue making market research cheaper, faster, and (crucially) better. However, having made research cheaper, it’s become...

/ October 18, 2018
Reena at Zappi

Working at Zappi: Great Vision Without Great People Is Irrelevant

You might think of Zappi as a factory, or a machine, humming away, navigating algorithms and delivering cutting-edge research. Truth be told, there’s a vast team of incredible people working behind the scenes, responsible for our amazing technology. Since I...

/ October 15, 2018