Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016

How Research Lead Napoleon’s Army to Victory

  The year is 1795 and as the armies of revolutionary France tore up the map of Europe to build an empire, Napoleon and his generals desperately needed a solution for a problem that would lead to the enduring saying: “an...

/ April 4, 2016

The Role of Tomorrow’s Researcher – Impact 2016

As the MRS celebrated its 70th year, ZappiStore set off to Impact 2016 to network and explore how the evolution of technology is shaping up to revolutionise the industry of insights. Discussions over conference alluded to a need for better ways deliver research findings...

/ March 24, 2016

IIeX Europe 2016: Our Highlights

Following two days jam-packed with discussions, thinking and workshops around the most innovative topics in the insights world, IIeX Europe has just ended, leaving attendees with plenty of food for thought until its next edition. ZappiStore was there for it all and...

/ March 8, 2016

In Pursuit of Quick Without Dirty

Seeking to do things quicker and more profitably, cutting corners without compromising quality, doing a job well enough. For many of us, these are often necessity in the modern world, regardless of the industry or circumstance we’re in. The world...

/ February 25, 2016

How Automation Will Change the Role Of Young Researchers

Are we young researchers ready to face the automation era? One thing that I learned interviewing the CEO of ZappiStore, the first automation research shop, is that we are now shifting from how to what. I have always been intrigued...

/ February 17, 2016

Tech revolution in MR is happening; a tale of 7 MR Agencies, 14 products and 1 startup.

ZappiStore has come a long way since its launch in the spring of 2013. Opening shop with a handful of white label products, it took out its automation proposition to the MR industry. In those early days, ZappiStore delighted some...

/ February 16, 2016

Festival of NewMR Recap: Futuring Friday

This year’s Festival of NewMR ended on a Futuring note with a panel discussion on the evolution of the MR world, lead by Ray Poynter and Lenny Murphy. Futuring Friday guests Research Now EVP Melanie Courtright, Growth Strategist Kristin Luck, ESOMAR Director General Finn...

/ February 6, 2016

ZappiStore goes to Web Summit

ZappiStore is heading off to Dublin on November 3rd to join one of the biggest events in the global startup scene. We are excited to spend 3 days meeting with other promising players in the tech industry, following panel discussions and building relationships with the...

/ October 22, 2015