Understanding Engagement: The Importance of In-context Advertising Insights

We believe now is the time for creative insights that fit a fast-moving digital world. As a marketer, you may have noticed – current approaches to advertising testing aren’t keeping pace with evolving consumer habits. These days, big brands need...

/ April 3, 2019

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would. In a time where agencies and brand teams are making decisions...

/ March 16, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising. The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than...

/ February 24, 2015