napoleon

How Research Lead Napoleon’s Army to Victory

  The year is 1795 and as the armies of revolutionary France tore up the map of Europe to build an empire, Napoleon and his generals desperately needed a solution for a problem that would lead to the enduring saying: “an...

/ April 4, 2016
Zappistore-team-impact-2016

The Role of Tomorrow’s Researcher – Impact 2016

As the MRS celebrated its 70th year, ZappiStore set off to Impact 2016 to network and explore how the evolution of technology is shaping up to revolutionise the industry of insights. Discussions over conference alluded to a need for better ways deliver research findings...

/ March 24, 2016
oscar-snapshot-zappistore

Waning Cultural Relevance of Oscars & Grammys

This article was originally posted by Joanna Franchini on research-live.com Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground. Not even the promise – and ultimate delivery  – of...

/ March 9, 2016

IIeX Europe 2016: Our Highlights

Following two days jam-packed with discussions, thinking and workshops around the most innovative topics in the insights world, IIeX Europe has just ended, leaving attendees with plenty of food for thought until its next edition. ZappiStore was there for it all and...

/ March 8, 2016

In Pursuit of Quick Without Dirty

Seeking to do things quicker and more profitably, cutting corners without compromising quality, doing a job well enough. For many of us, these are often necessity in the modern world, regardless of the industry or circumstance we’re in. The world...

/ February 25, 2016

Tech revolution in MR is happening; a tale of 7 MR Agencies, 14 products and 1 startup.

ZappiStore has come a long way since its launch in the spring of 2013. Opening shop with a handful of white label products, it took out its automation proposition to the MR industry. In those early days, ZappiStore delighted some...

/ February 16, 2016

Festival of NewMR Recap: Futuring Friday

This year’s Festival of NewMR ended on a Futuring note with a panel discussion on the evolution of the MR world, lead by Ray Poynter and Lenny Murphy. Futuring Friday guests Research Now EVP Melanie Courtright, Growth Strategist Kristin Luck, ESOMAR Director General Finn...

/ February 6, 2016

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

A Man on the Moon is great, but it just isn’t Christmas…

We love an emotional advert don’t we? ‘Sadvertising’ is all around us this Christmas, led by the high profile John Lewis and Coca-Cola ads and chased hard by the likes of Sainsbury’s. They’re great ads that bring important messages into...

/ December 4, 2015