ZappiStore and Millward Brown Partners Day

ZappiStore was excited to welcome the Millward Brown Global Innovations team to our London HQ earlier this month. Our team is working closely with our Millward Brown partners to further develop and optimise our existing products, so that we can...

/ September 18, 2015

Unilever’s Foundry50 recognises market research tech startups

Marketing products ZappiStore, Stashmetrics, Relative Insight, LivingLens and Realeyes are among the market research and analytics companies named as the world’s top tech startups in Unilever’s Foundry50. Unilever set up the Foundry initiative to find the top 50 marketing technology...

/ June 18, 2015

Agile Research: Mindset or Method?

According to Eric Ries, author of The Lean Startup, lean thinking answers the following question: “What is the least amount of resources I can devote to this question in order to validate my core hypothesis?”

/ June 14, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising. The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than...

/ February 24, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to look back at the past 12 months in research. In this, the first of a series of five review articles, Research-live reveals what industry players see as the most significant...

/ December 18, 2014

Will Stephen Phillips become the most hated man in MR?

Steve Phillips‘s new venture, ZappiStore, is looking to automate and reduce the cost of large swathes of quant work. Clients like the idea, he says – but other agencies might not be so keen. “A couple of years ago, I...

/ April 12, 2013